GuilfordPare
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Economy, hard market slow growth of ERMby
RODD ZOLKOS Published on Feb. 17, 2003 A tough economy, the
challenges of a hard insurance market and other factors may be slowing the implementation
of enterprise risk management efforts, but a move toward broadening the scope
of risk management continues. In fact, increased corporate governance pressures
created by laws such as last year's Sarbanes-Oxley Act and new expectations of
shareholders are driving increased attention to enterprise risk management approaches. "In
general, enterprise risk management seems to be continuing its slow-but-steady
march," said Jerry A. Miccolis, principal at Tillinghast-Towers Perrin in
Parsippany, N.J. "The recent corporate governance pressures from the various
corporate scandals, the Sarbanes-Oxley Act and so forth have sort of hastened
the development of that." "One of the consequences of that is
that companies have gotten more serious about their internal risk management practices,"
Mr. Miccolis said. "My sort of straw-poll sense of what's developing
right now is that most companies-both (because of) the combination of the financial
constraints that they're under and some of the problems they're having with their
traditional risk management-have probably calmed the move to expanding risk management,"
said Robert E. Hoyt, professor of risk management and insurance in the Terry College
of Business at the University of Georgia in Athens. "However, I do still
think there's an interest there." Faced with the demands of the hard
insurance market, risk managers and brokers currently are consumed with a day-to-day
process that now takes more time than it did a few years ago. "Ask any broker
or risk manager or underwriter about the amount of time they spend now on submissions
vs. 18 months ago," Mr. Hoyt said. And pressure on staff and financial
resources in the current economic situation also seems to be slowing the development
of ERM programs, the University of Georgia professor said. "There is
still an openness and interest in broadening the focus of risk management,"
he said. "But it's certainly not a time when companies can staff up."
"When you're in a siege mentality, it's hard to devote energy to strategic
initiatives," Mr. Hoyt said. But, he added, "I still believe the drivers
are still strong." Bruce Zaccanti, national practice director-insurance
advisory and risk consulting services at Ernst & Young L.L.P. in Chicago,
said that the hard insurance market may actually be contributing to companies
taking a broader approach to evaluating risk. "Corporations are, as
a result of the hard market and the down financial market, re-evaluating what
their risk tolerance is," as they look to view risk across the organization
in a more-strategic fashion. Mr. Zaccanti said. "The hard insurance
market is creating more focus, with the rise in the cost and the rise in the risk
retention of a lot of corporations," he said. As a result, companies are
formalizing methods to establish how much risk they can take and to determine,
"All right, if we go to the insurance markets, what are the price breaks
and what is the relief we can get from the underwriter?" Meanwhile,
some risk managers who have been trying for years to put an end to the "silo"
approach to addressing risk in their companies are finding that "Sarbanes-Oxley
has become their best friend," Mr. Zaccanti said. New approaches
One way companies are moving to eliminate the silo approach-in which a company's
various risks are managed independently of one another-is by creating risk management
steering committees, Mr. Zaccanti said. Such committees usually include the risk
manager, the chief financial officer, perhaps a representative of the company's
insurance broker and others, he said. "We want to create a system to
touch everyone, from the loading dock to the boardroom," Mr. Zaccanti said,
adding that such committees allow companies to introduce an enterprisewide approach
without creating another layer of management. Mr. Miccolis noted that such
committees could have another benefit, in that they can act as a sort of "virtual
staff" to the enterprise risk management effort. That is particularly beneficial,
he said, because many risk management departments have small staffs, and economic
pressures have made it difficult to add personnel. "Even for companies
with (chief risk officers), it's quite usual to find an ERM committee as well,
because, by and large, the CRO has a pretty small staff," Mr. Miccolis said. Steps
such as the formation of risk management steering committees speak to a point
many ERM experts stress-that enterprise risk management is a process rather than
a product. "Frankly, there's no subset `ERM'; it's just risk management,"
said Michael J. McAndless, director of risk management at Agricore United in Winnipeg,
Manitoba. "The way we see it here in our company, we're just applying risk
management principles that have been around for a long time." "We're
just using these risk management principles to consolidate, coordinate and make
them consistent to all areas of the business," Mr. McAndless said. "It's
just a more-general use of the risk management process in meeting governance requirements
and other business requirements." Mr. McAndless recently placed grain
volume coverage, insuring a major exposure his company first moved to address
in the late 1990s as a key development of its enterprise risk management program.
He conceded that the current insurance market makes the ERM task more difficult. "It's
not as easy a marketplace as it was in the late '90s," he said. "In
the hard market, why should underwriters have to think about different things
when they're doing extremely well and are extremely busy doing traditional things?"
he said. "But there are still people willing to talk about integrated
programs," Mr. McAndless said. And, he noted, enterprise risk management
is "not a marketing effort. It comes from organizations that have done some
research and analysis and decided that they want to do some things."
`A management issue'
Marcia DeWitt, president and chief executive
officer of consultant GuilfordPare in Baltimore, offered a similar view. She said
that while some companies took advantage of soft market opportunities in the late
1990s to start addressing some enterprise risks, "it's important that companies
that are really making progress are those that approach enterprise risk management
not as a product but a process." "It's really a management issue,"
Ms. DeWitt said. "I think that Sarbanes-Oxley has really made companies look
very differently at some things and how they're operating. It's making companies
go back and assess some things that they never thought of as risk." However,
the sluggish economy and concerns such as the possible impact of a war with Iraq
seem to be slowing companies' action on some of the decisions that came out of
those assessments, Ms. DeWitt said. The consultant said that although she
saw a lot of companies with an ERM "game plan" at the end of 2002, so
far this year they're not adopting those plans as quickly as they might have originally
intended. "If they said, `We're going to spend a quarter-million dollars
on improving our capabilities,' I think they're saying, `Wait, let's spend $100,000
this year and implement it piece by piece,"' Ms. DeWitt said. But new
pressures on directors and officers stemming from governance laws and shareholder
expectations "should have a very positive impact on getting companies to
address things from an enterprise risk management approach," Ms. DeWitt said.
"I think they're much more motivated, because they have a financial and legal
obligation to do that." Ultimately, the processes organizations apply
and the risks they look to address vary by organization, according to Tillinghast's
Mr. Miccolis. "Every company's doing something different. There's no universal
approach to ERM," he said. "There's nothing wrong with that. It should
be culture-dependent." Mr. Zaccanti said he thinks that the enterprise
risk approach is going to become institutionalized in the way many companies approach
their business. Those that are considered "best in class," he said,
will be those that "are going to embrace this and make it part of their corporate
culture." Mr. Miccolis said that a recent Tillinghast survey of insurance
company executives showed many interested in adopting enterprise risk management
approaches for their companies, often for just those sorts of reasons. In
responding as to why they wanted to adopt an ERM approach, "higher on the
list were things like `It's just good business' or `We think it's a good way to
get a competitive advantage' or `We need to get more intelligent about the way
we make decisions, and this is a good way to do it,"' Mr. Miccolis said. "Although
the pressures from outside are a factor, there's more of an emphasis on proactive
reasons," he said. "So it's kind of a combination of the nudge from
outside and the realization from inside that `This might help us to do business
better."'
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